To dramatise the impact MND has on people, David's Unusables hijacked New Zealand’s leading online marketplace.
David (who is living with MND) sold his items in a digital timeline reflective of his deterioration, with each listing revealing the devastating reasons the item had become unusable to him.
The online auctions were supported by infomercials, OOH, PR, radio, social and digital media.
All items were sold, turning every bid into an opportunity to educate people on this little known condition, and raise crucial funds at the same time.
